Privacy Policy

Who I Am

This website is operated by Jenni B, trading as 4 The Love of Horses, based in South Africa. You can contact me at the contact page.

This Privacy Policy explains how I collect, use, and protect personal information when you visit 4theloveof-horses.com or interact with any of my services.

What Information I Collect

I collect personal information only when you voluntarily provide it. This includes:

• Name and email address — when you subscribe to my newsletter, download a free resource, or join a waitlist
• Contact details — when you send me a message through the contact form
• Purchase information — when you buy a product through my shop (processed securely by WooCommerce / Stripe; I do not store payment card details)

I also collect non-personal data automatically through cookies and analytics tools (see the Cookies section below).

How I Use Your Information

I use your personal information only for the purposes you provided it:

• To send you the free download or resource you requested
• To send you my newsletter (articles, new resources, ebook updates) if you subscribed
• To notify waitlist members when a product launches
• To respond to your contact form messages
• To process and fulfil orders

I will never use your information for any other purpose without your explicit consent.

Email Marketing

If you subscribe to my newsletter or download a free resource, your email address is added to my mailing list, managed through n8n and delivered via SMTP. You will receive:

• A welcome or confirmation email when you first subscribe
• Occasional emails about new articles, free downloads, ebook launches, and art releases

I send emails only when there is something genuinely worth sharing — not on a rigid weekly schedule. You can unsubscribe at any time using the unsubscribe link in any email. Your email will be removed promptly.

Sharing Your Information

I do not sell, rent, or share your personal information with third parties for their own marketing purposes — ever.

I may share limited data with trusted service providers who help me operate this website, such as:

• Hostinger — web hosting
• WordPress / WooCommerce — website and shop platform
• Stripe / PayPal — payment processing (they have their own privacy policies)

These providers are contractually required to keep your data confidential and use it only to provide their services to me.

Cookies

This website uses cookies — small text files stored on your device — to improve your experience. These include:

• Essential cookies — required for the website to function (e.g., shopping cart, login sessions)
• Analytics cookies — to understand how visitors use the site (e.g., Google Analytics, if enabled). These are anonymised and do not identify you personally.
• Preference cookies — to remember your settings

You can control cookies through your browser settings. Disabling cookies may affect some website functionality.

Data Retention

I keep your personal data only for as long as necessary:

• Newsletter subscribers — until you unsubscribe
• Contact form messages — for up to 12 months
• Order records — as required by applicable law (typically 5–7 years for financial records)

Your Rights

You have the right to:

• Access the personal data I hold about you
• Correct any inaccurate information
• Request deletion of your data (“right to be forgotten”)
• Withdraw consent at any time (e.g., unsubscribe from emails)
• Object to how I use your data

To exercise any of these rights, please contact me and I will respond within a reasonable timeframe.

Security

I take reasonable technical and organisational measures to protect your personal data against unauthorised access, loss, or misuse. This website uses HTTPS encryption for all data transmission.

No method of transmission over the internet is 100% secure. While I strive to protect your information, I cannot guarantee absolute security.

Children’s Privacy

This website is not directed at children under the age of 13. I do not knowingly collect personal information from children. If you believe a child has provided me with personal data, please contact me and I will delete it promptly.

Changes to This Policy

I may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated date. I encourage you to review this page periodically. Your continued use of the website after changes are posted constitutes your acceptance of the updated policy.